Thanksgiving Day Race

The Western & Southern Thanksgiving Day Race, established in 1907, is one of the oldest street races in the country and a cherished Cincinnati tradition. The race draws thousands of runners, families, and spectators annually. In 2024, I led the strategic rebrand for this large-scale event, developing a cohesive visual identity, environmental graphics, and participant experience. Working closely with race organizers, club leaders, and local sponsors, I ensured every design decision elevated the energy and tradition of the race. Since then, I️’ve been responsible for executing design deliverables and refreshing assets annually. 

Photography: Jeremy Miller, Cincy Pixels