https://madeleinegerding.com Madeleine Gerding Mon, 16 Mar 2026 18:30:45 +0000 https://madeleinegerding.com en https://madeleinegerding.com/Homepage Sat, 24 Oct 2020 02:42:57 +0000 Madeleine Gerding https://madeleinegerding.com/Homepage https://madeleinegerding.com/Thanksgiving-Day-Race Mon, 19 Jan 2026 21:57:52 +0000 Madeleine Gerding https://madeleinegerding.com/Thanksgiving-Day-Race Thanksgiving Day RaceFC Cincinnati | 2024-2025 The Western &amp; Southern Thanksgiving Day Race, established in 1907, is one of the oldest street races in the country and a cherished Cincinnati tradition. The race draws thousands of runners, families, and spectators annually. In 2024, I led the strategic rebrand for this large-scale event, developing a cohesive visual identity, environmental graphics, and participant experience. Working closely with race organizers, club leaders, and local sponsors, I ensured every design decision elevated the energy and tradition of the race. Since then, I️’ve been responsible for executing design deliverables and refreshing assets annually.&nbsp; Photography: Jeremy Miller, Cincy Pixels <img width="4800" height="2750" width_o="4800" height_o="2750" data-src="https://freight.cargo.site/t/original/i/2eb3637912bb09e31fba23bcdfffc1a7b74a10f08aa02c69dcab53431a7d6c5c/Image2.jpg" data-mid="245762001" border="0" src="https://freight.cargo.site/w/1000/i/2eb3637912bb09e31fba23bcdfffc1a7b74a10f08aa02c69dcab53431a7d6c5c/Image2.jpg" /> <img width="2400" height="1528" width_o="2400" height_o="1528" data-src="https://freight.cargo.site/t/original/i/726d88d5b21924910a739220ee25c6a0fd45d4ff94b2eedd61efd088cb0af05f/TDR_LogoConstruction.gif" data-mid="245761974" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/726d88d5b21924910a739220ee25c6a0fd45d4ff94b2eedd61efd088cb0af05f/TDR_LogoConstruction.gif" /> <img width="2400" height="1528" width_o="2400" height_o="1528" data-src="https://freight.cargo.site/t/original/i/ac782ae9cb9f9cb39cfb405dd99f77275cc79106b1921c94b642c09c53f5bda3/Image4.jpg" data-mid="245761908" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ac782ae9cb9f9cb39cfb405dd99f77275cc79106b1921c94b642c09c53f5bda3/Image4.jpg" /> <img width="7354" height="4903" width_o="7354" height_o="4903" data-src="https://freight.cargo.site/t/original/i/6ab1c097b84a9d4738fc02fd11969a5f07e540a0be29d213462c1ec3bc430b08/20251127-Thanksgiving-Day-Race-JM-131.jpg" data-mid="245762927" border="0" src="https://freight.cargo.site/w/1000/i/6ab1c097b84a9d4738fc02fd11969a5f07e540a0be29d213462c1ec3bc430b08/20251127-Thanksgiving-Day-Race-JM-131.jpg" /><img width="4800" height="1884" width_o="4800" height_o="1884" data-src="https://freight.cargo.site/t/original/i/d316d675e60def220ab06ab7e06a42b1905d62d3c124a0cd183d01a5fe542fa4/Image5.jpg" data-mid="245762866" border="0" src="https://freight.cargo.site/w/1000/i/d316d675e60def220ab06ab7e06a42b1905d62d3c124a0cd183d01a5fe542fa4/Image5.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/e518d6210b9e4a65abfe8b298ff08ae75adc2f3fb9baaa538449f16e51e64b80/TDR-VB.jpg" data-mid="245762934" border="0" src="https://freight.cargo.site/w/1000/i/e518d6210b9e4a65abfe8b298ff08ae75adc2f3fb9baaa538449f16e51e64b80/TDR-VB.jpg" /> <img width="7212" height="4808" width_o="7212" height_o="4808" data-src="https://freight.cargo.site/t/original/i/181e9d39bc37f0190a68154811b404ae3a53a5b91613507bbb8b1ef2eef078b6/20251127-Thanksgiving-Day-Race-JM-139.jpg" data-mid="245762935" border="0" src="https://freight.cargo.site/w/1000/i/181e9d39bc37f0190a68154811b404ae3a53a5b91613507bbb8b1ef2eef078b6/20251127-Thanksgiving-Day-Race-JM-139.jpg" /> <img width="4073" height="1894" width_o="4073" height_o="1894" data-src="https://freight.cargo.site/t/original/i/f6a0f353a821af0bb6881f3d2d9301e2b6fc99f8ec076c697379e0fbce996d0e/Medals.png" data-mid="245763043" border="0" src="https://freight.cargo.site/w/1000/i/f6a0f353a821af0bb6881f3d2d9301e2b6fc99f8ec076c697379e0fbce996d0e/Medals.png" /><img width="4800" height="2632" width_o="4800" height_o="2632" data-src="https://freight.cargo.site/t/original/i/7025f5c2fb5a344c48358b2066cbad2cfd6e39ac815c2743c20eb4f96d6002a7/Image8.jpg" data-mid="245868256" border="0" src="https://freight.cargo.site/w/1000/i/7025f5c2fb5a344c48358b2066cbad2cfd6e39ac815c2743c20eb4f96d6002a7/Image8.jpg" /> <img width="1266" height="1372" width_o="1266" height_o="1372" data-src="https://freight.cargo.site/t/original/i/7a843dd9d359ace39e9d491b09d0a44f838e009607dbef4d0cebc05c48e116ab/FCC_2025_LV_Adult-Shirt.png" data-mid="245762937" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/7a843dd9d359ace39e9d491b09d0a44f838e009607dbef4d0cebc05c48e116ab/FCC_2025_LV_Adult-Shirt.png" /> <img width="423" height="481" width_o="423" height_o="481" data-src="https://freight.cargo.site/t/original/i/1dcb7ca7c6aabf4eb978f97e0fdb7331fb57686a4eec6878676a6a21fc42bed6/FCC_2025_LV_TDR_KidsFunRun_Shirts_MOCK.png" data-mid="245762938" border="0" src="https://freight.cargo.site/w/423/i/1dcb7ca7c6aabf4eb978f97e0fdb7331fb57686a4eec6878676a6a21fc42bed6/FCC_2025_LV_TDR_KidsFunRun_Shirts_MOCK.png" /> <img width="4953" height="3302" width_o="4953" height_o="3302" data-src="https://freight.cargo.site/t/original/i/237e8330e03bf95eb7423ec860314b618a61412c89bf109c6018043d45dae98e/20251127-Thanksgiving-Day-Race-JM-034.jpg" data-mid="245762990" border="0" src="https://freight.cargo.site/w/1000/i/237e8330e03bf95eb7423ec860314b618a61412c89bf109c6018043d45dae98e/20251127-Thanksgiving-Day-Race-JM-034.jpg" /> <img width="4800" height="3520" width_o="4800" height_o="3520" data-src="https://freight.cargo.site/t/original/i/0306db3d5be7f6836050507b10c877c4e7bfcc3e07e19342103897e74d91ec7a/Image6.jpg" data-mid="245762917" border="0" src="https://freight.cargo.site/w/1000/i/0306db3d5be7f6836050507b10c877c4e7bfcc3e07e19342103897e74d91ec7a/Image6.jpg" /> <img width="4800" height="3520" width_o="4800" height_o="3520" data-src="https://freight.cargo.site/t/original/i/a14baec5661046f4e9e06a1a78d8b5b9bfdeb060e90ac310635d818892ec6417/Image7.jpg" data-mid="245762918" border="0" src="https://freight.cargo.site/w/1000/i/a14baec5661046f4e9e06a1a78d8b5b9bfdeb060e90ac310635d818892ec6417/Image7.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/621e72f7fb47459cabaca5726d8dd1ef65686bb8c0cbe0227421eda284dd2826/47D3EE20-FECE-4F08-B425-A555F3AF164E.JPG" data-mid="245763100" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/621e72f7fb47459cabaca5726d8dd1ef65686bb8c0cbe0227421eda284dd2826/47D3EE20-FECE-4F08-B425-A555F3AF164E.JPG" /> NEXT https://madeleinegerding.com/2026-Kit-Launch-1 Mon, 16 Mar 2026 18:28:16 +0000 Madeleine Gerding https://madeleinegerding.com/2026-Kit-Launch-1 2026 Kit LaunchFC Cincinnati | 2026 The Seven Hills Kit is FC Cincinnati’s 2026 secondary uniform, inspired by Cincinnati’s seven hills and their symbolic connection to the historic hills of ancient Rome. The creative direction explored a modern, ethereal interpretation of Roman motifs, translating classical influence into a contemporary visual story for the club. I led the concept and art direction for the kit launch, shaping the campaign’s visual narrative and overall creative approach. I also produced the majority of the rollout assets across digital, social, and promotional channels, ensuring a cohesive launch across platforms. Photography: Joseph Guzy Social Carousel&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f0b2be5f923120aa0f0034ad11a5bfc2822537e18c112aa4fe45fe96a6243812/FCC_2026_MKT_Kit-Launch_Social-1080x1350_1.jpg" data-mid="246126106" border="0" src="https://freight.cargo.site/w/1000/i/f0b2be5f923120aa0f0034ad11a5bfc2822537e18c112aa4fe45fe96a6243812/FCC_2026_MKT_Kit-Launch_Social-1080x1350_1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5f8a41e21a931dd44e6a464535623fb6dc015ab8b5d17a99900cce32c1a94cc3/FCC_2026_MKT_Kit-Launch_Social-1080x1350_2.jpg" data-mid="246126107" border="0" src="https://freight.cargo.site/w/1000/i/5f8a41e21a931dd44e6a464535623fb6dc015ab8b5d17a99900cce32c1a94cc3/FCC_2026_MKT_Kit-Launch_Social-1080x1350_2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bec6b5aef6f604909dc5eb8e254ff73086fd1e0bd97d96362bbcd8cea4aa87ff/FCC_2026_MKT_Kit-Launch_Social-1080x1350_3.jpg" data-mid="246126108" border="0" src="https://freight.cargo.site/w/1000/i/bec6b5aef6f604909dc5eb8e254ff73086fd1e0bd97d96362bbcd8cea4aa87ff/FCC_2026_MKT_Kit-Launch_Social-1080x1350_3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/da9833c28fd87b1d87a524250cdbb0334a80cef1b0f45119973b97e73ae2c125/FCC_2026_MKT_Kit-Launch_Social-1080x1350_4.jpg" data-mid="246126109" border="0" src="https://freight.cargo.site/w/1000/i/da9833c28fd87b1d87a524250cdbb0334a80cef1b0f45119973b97e73ae2c125/FCC_2026_MKT_Kit-Launch_Social-1080x1350_4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a16dde2546242b17cdf69871e0a76680be6a28b21be45a68e95b6d259e741f33/FCC_2026_MKT_Kit-Launch_Social-1080x1350_5.jpg" data-mid="246126110" border="0" src="https://freight.cargo.site/w/1000/i/a16dde2546242b17cdf69871e0a76680be6a28b21be45a68e95b6d259e741f33/FCC_2026_MKT_Kit-Launch_Social-1080x1350_5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/64e5de6535a1fd87a83bcc54f5ea7ad753ada50d95bb81d0e0893e97eb6fca97/FCC_2026_MKT_Kit-Launch_Social-1080x1350_6.jpg" data-mid="246126111" border="0" src="https://freight.cargo.site/w/1000/i/64e5de6535a1fd87a83bcc54f5ea7ad753ada50d95bb81d0e0893e97eb6fca97/FCC_2026_MKT_Kit-Launch_Social-1080x1350_6.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/90f9a2eec9d9a4306c282997a61f62305b58c21adc4414fe4cbc0b15488f7867/FCC_2026_MKT_Kit-Launch_Social-1080x1350_7.jpg" data-mid="246126112" border="0" src="https://freight.cargo.site/w/1000/i/90f9a2eec9d9a4306c282997a61f62305b58c21adc4414fe4cbc0b15488f7867/FCC_2026_MKT_Kit-Launch_Social-1080x1350_7.jpg" /> Kit Details Social &nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9e30a4f4395f9f2b4cc877e581c29572b0a2400da462487720bb6b7aa7f0a1f6/FCC_2026_MKT_Kit-Launch-Social-Detail-1080x1350.jpg" data-mid="246126103" border="0" src="https://freight.cargo.site/w/1000/i/9e30a4f4395f9f2b4cc877e581c29572b0a2400da462487720bb6b7aa7f0a1f6/FCC_2026_MKT_Kit-Launch-Social-Detail-1080x1350.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/940c01ba50243c98eb25309589ecdeb6ebb8a9545f805da99ccf681a2a01da2e/FCC_2026_MKT_Kit-Launch-Social-Detail-1080x1920.jpg" data-mid="246126104" border="0" src="https://freight.cargo.site/w/1000/i/940c01ba50243c98eb25309589ecdeb6ebb8a9545f805da99ccf681a2a01da2e/FCC_2026_MKT_Kit-Launch-Social-Detail-1080x1920.jpg" /> Kit Details Paid Media Carousel&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b95882eac7e807a148018e5f0f93e27e060b897758ba2177609fa580bfb52c5/FCC_2026_MKT_Kit-Launch_Social-1080x1080_1.jpg" data-mid="246126047" border="0" src="https://freight.cargo.site/w/1000/i/4b95882eac7e807a148018e5f0f93e27e060b897758ba2177609fa580bfb52c5/FCC_2026_MKT_Kit-Launch_Social-1080x1080_1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/939695f7a7798ec5825356355cfdd9f476aa4b6df0fd2b7fd78b803c566cd9e5/FCC_2026_MKT_Kit-Launch_Social-1080x1080_2.jpg" data-mid="246126048" border="0" src="https://freight.cargo.site/w/1000/i/939695f7a7798ec5825356355cfdd9f476aa4b6df0fd2b7fd78b803c566cd9e5/FCC_2026_MKT_Kit-Launch_Social-1080x1080_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c14dc3288f744a15508dc6577a97123c9f69df51ef130c9881ed87d3fcc681c6/FCC_2026_MKT_Kit-Launch_Social-1080x1080_3.jpg" data-mid="246126049" border="0" src="https://freight.cargo.site/w/1000/i/c14dc3288f744a15508dc6577a97123c9f69df51ef130c9881ed87d3fcc681c6/FCC_2026_MKT_Kit-Launch_Social-1080x1080_3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2ddb7a0f4e6a4c1888bb0058a22fd5b557df61cf981d3b6a21036081831b9219/FCC_2026_MKT_Kit-Launch_Social-1080x1080_4.jpg" data-mid="246126050" border="0" src="https://freight.cargo.site/w/1000/i/2ddb7a0f4e6a4c1888bb0058a22fd5b557df61cf981d3b6a21036081831b9219/FCC_2026_MKT_Kit-Launch_Social-1080x1080_4.jpg" /> Digital Promotion Assets <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84853b1bdac0e658eb9e6fe85d9a2f76ad85675d473e5fdfaf2b378988d593e9/FCC_2026_MKT_Kit-Launch-Newsletter-1080x1080.jpg" data-mid="246125869" border="0" src="https://freight.cargo.site/w/1000/i/84853b1bdac0e658eb9e6fe85d9a2f76ad85675d473e5fdfaf2b378988d593e9/FCC_2026_MKT_Kit-Launch-Newsletter-1080x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd5700501a3aaf79fd0892e0e8ba31f1f31f60a704aaa918e3061712639db7c3/FCC_2026_MKT_Kit-Launch-Newsletter-1920x1080.jpg" data-mid="246126038" border="0" src="https://freight.cargo.site/w/1000/i/fd5700501a3aaf79fd0892e0e8ba31f1f31f60a704aaa918e3061712639db7c3/FCC_2026_MKT_Kit-Launch-Newsletter-1920x1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2c3ecb029e882a05953b5593d255e458cade1e836a18d045e301f20cef391ad/FCC_2026_MKT_Kit-Launch_PM_Single-Player_1080x1080.jpg" data-mid="246126035" border="0" src="https://freight.cargo.site/w/1000/i/b2c3ecb029e882a05953b5593d255e458cade1e836a18d045e301f20cef391ad/FCC_2026_MKT_Kit-Launch_PM_Single-Player_1080x1080.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7038f5d9df626cc3d62dadf00daca65df6e2c9aa3235e689f0466a94a1fc41cc/FCC_2026_MKT_Kit-Launch_PM_Single-Player_1080x1920.jpg" data-mid="246126036" border="0" src="https://freight.cargo.site/w/1000/i/7038f5d9df626cc3d62dadf00daca65df6e2c9aa3235e689f0466a94a1fc41cc/FCC_2026_MKT_Kit-Launch_PM_Single-Player_1080x1920.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/77ee5fd9d78dcd2ca9e7c1213d8cd87e15c7f46a2eb4bf7e1b9657bcb644a0ed/FCC_2026_MKT_Kit-Launch-Social-Cover-1080x1920.jpg" data-mid="246126040" border="0" src="https://freight.cargo.site/w/1000/i/77ee5fd9d78dcd2ca9e7c1213d8cd87e15c7f46a2eb4bf7e1b9657bcb644a0ed/FCC_2026_MKT_Kit-Launch-Social-Cover-1080x1920.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd6f3d94e069c222860bfeff60fa8f2be9ea2ba3ea4f8d35e3665bafa7e9e902/FCC_2026_MKT_Kit-Launch-PM-General-Kit_1080x1080.jpg" data-mid="246126083" border="0" src="https://freight.cargo.site/w/1000/i/dd6f3d94e069c222860bfeff60fa8f2be9ea2ba3ea4f8d35e3665bafa7e9e902/FCC_2026_MKT_Kit-Launch-PM-General-Kit_1080x1080.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7b20c9de75afc0d4fa00559b7b0817e07490170c19766d5327ed0e5906da7097/FCC_2026_MKT_Kit-Launch-PM-General-Kit_1080x1080-copy.jpg" data-mid="246126082" border="0" src="https://freight.cargo.site/w/1000/i/7b20c9de75afc0d4fa00559b7b0817e07490170c19766d5327ed0e5906da7097/FCC_2026_MKT_Kit-Launch-PM-General-Kit_1080x1080-copy.jpg" /> <img width="1700" height="532" width_o="1700" height_o="532" data-src="https://freight.cargo.site/t/original/i/151fd0421c2e49bad643f3b6902de66e8f3c6ea9d7d309d892a328f0957c24a1/FCC_2026_MKT_Kit-Launch_GIP_Northboard-1700x532.jpg" data-mid="246126259" border="0" src="https://freight.cargo.site/w/1000/i/151fd0421c2e49bad643f3b6902de66e8f3c6ea9d7d309d892a328f0957c24a1/FCC_2026_MKT_Kit-Launch_GIP_Northboard-1700x532.jpg" /> <img width="3528" height="532" width_o="3528" height_o="532" data-src="https://freight.cargo.site/t/original/i/a93a3f606f4f917f23a371e4f4c1a189a0c8278bcd1a4f9a9ac931ec387fd174/FCC_2026_MKT_Kit-Launch_Prematch_Northboard-3528x532.jpg" data-mid="246126260" border="0" src="https://freight.cargo.site/w/1000/i/a93a3f606f4f917f23a371e4f4c1a189a0c8278bcd1a4f9a9ac931ec387fd174/FCC_2026_MKT_Kit-Launch_Prematch_Northboard-3528x532.jpg" /> NEXT https://madeleinegerding.com/10th-Anniversary-Patches-1 Fri, 13 Mar 2026 18:17:47 +0000 Madeleine Gerding https://madeleinegerding.com/10th-Anniversary-Patches-1 10th Anniversary PatchesFC Cincinnati | 2025 To celebrate a decade of growth, FC Cincinnati launched the FC Cincinnati 10th Anniversary Patch Collection. This was a series of collectible patches highlighting defining moments in the club’s history from its inaugural season through the MLS era. Each release included an embedded NFC tag that unlocked digital storytelling content for fans. The collection required a cohesive design system that could unify ten unique stories while maintaining flexibility for each year’s narrative.&nbsp; I designed and produced four of the ten final patches, translating key moments in club history into simplified, embroidery-ready illustrations. My work focused on balancing storytelling and manufacturability. Photography: Joseph Guzy <img width="4800" height="1884" width_o="4800" height_o="1884" data-src="https://freight.cargo.site/t/original/i/4a1d848b91360e4b074d78cff79cca1d06bd5d1850e44f467123874bc8be0500/10thAnniversary_Project-Portfolio-01.jpg" data-mid="246116033" border="0" src="https://freight.cargo.site/w/1000/i/4a1d848b91360e4b074d78cff79cca1d06bd5d1850e44f467123874bc8be0500/10thAnniversary_Project-Portfolio-01.jpg" /> <img width="1272" height="1272" width_o="1272" height_o="1272" data-src="https://freight.cargo.site/t/original/i/6d816c3fed18968d0f739c93c78d79b60bdc72efe9737a98899d3fdf7a3e9b0c/10thAnniversary_Project-Portfolio-05.gif" data-mid="246116131" border="0" src="https://freight.cargo.site/w/1000/i/6d816c3fed18968d0f739c93c78d79b60bdc72efe9737a98899d3fdf7a3e9b0c/10thAnniversary_Project-Portfolio-05.gif" /> <img width="2362" height="2362" width_o="2362" height_o="2362" data-src="https://freight.cargo.site/t/original/i/6331bab621ba6e47ec5d6670b990cccc9eb2c7ff05cd87beab003111a0ce4d27/10thAnniversary_Project-Portfolio-06.jpg" data-mid="246116037" border="0" src="https://freight.cargo.site/w/1000/i/6331bab621ba6e47ec5d6670b990cccc9eb2c7ff05cd87beab003111a0ce4d27/10thAnniversary_Project-Portfolio-06.jpg" /> <img width="4800" height="1884" width_o="4800" height_o="1884" data-src="https://freight.cargo.site/t/original/i/e1e2cd76867c30f10809df2f4a43eb5b17dfb83b858f5c2dd7a46b7e27d31547/10thAnniversary_Project-Portfolio-02.jpg" data-mid="246116034" border="0" src="https://freight.cargo.site/w/1000/i/e1e2cd76867c30f10809df2f4a43eb5b17dfb83b858f5c2dd7a46b7e27d31547/10thAnniversary_Project-Portfolio-02.jpg" /> <img width="2362" height="2362" width_o="2362" height_o="2362" data-src="https://freight.cargo.site/t/original/i/6e52f7ceb684566ae182e791275e984a9c37815d27765dc6ebbf73e3269db376/10thAnniversary_Project-Portfolio-11.jpg" data-mid="246116038" border="0" src="https://freight.cargo.site/w/1000/i/6e52f7ceb684566ae182e791275e984a9c37815d27765dc6ebbf73e3269db376/10thAnniversary_Project-Portfolio-11.jpg" /> <img width="1301" height="1301" width_o="1301" height_o="1301" data-src="https://freight.cargo.site/t/original/i/629093a0ae1271d2194666fc8961315dee54b5c81ef0d05da793502fe7c0e502/10thAnniversary_2016.gif" data-mid="246116149" border="0" src="https://freight.cargo.site/w/1000/i/629093a0ae1271d2194666fc8961315dee54b5c81ef0d05da793502fe7c0e502/10thAnniversary_2016.gif" /> <img width="4800" height="1884" width_o="4800" height_o="1884" data-src="https://freight.cargo.site/t/original/i/01f1026a0bb7ed0af30343afc13c754d28db989e56643432b873ab8281d33940/10thAnniversary_Project-Portfolio-03.jpg" data-mid="246116035" border="0" src="https://freight.cargo.site/w/1000/i/01f1026a0bb7ed0af30343afc13c754d28db989e56643432b873ab8281d33940/10thAnniversary_Project-Portfolio-03.jpg" /> <img width="1300" height="1300" width_o="1300" height_o="1300" data-src="https://freight.cargo.site/t/original/i/33788024878b7c62f94d5ec5dc229c4718786cbfd6fba0a519bc0319282094dd/10thAnniversary_2019.gif" data-mid="246116166" border="0" src="https://freight.cargo.site/w/1000/i/33788024878b7c62f94d5ec5dc229c4718786cbfd6fba0a519bc0319282094dd/10thAnniversary_2019.gif" /> <img width="2362" height="2362" width_o="2362" height_o="2362" data-src="https://freight.cargo.site/t/original/i/544bd728d4554483a3c9ba06be0a27964409257f038543f027c17bd309ec49de/10thAnniversary_Project-Portfolio-16.jpg" data-mid="246116039" border="0" src="https://freight.cargo.site/w/1000/i/544bd728d4554483a3c9ba06be0a27964409257f038543f027c17bd309ec49de/10thAnniversary_Project-Portfolio-16.jpg" /> <img width="4800" height="1884" width_o="4800" height_o="1884" data-src="https://freight.cargo.site/t/original/i/c5bb3e26df2cdecbd1e9eafc2b5d32c2996c683a9e8a820602ecfa16c84c8aad/10thAnniversary_Project-Portfolio-04.jpg" data-mid="246116036" border="0" src="https://freight.cargo.site/w/1000/i/c5bb3e26df2cdecbd1e9eafc2b5d32c2996c683a9e8a820602ecfa16c84c8aad/10thAnniversary_Project-Portfolio-04.jpg" /> <img width="2362" height="2362" width_o="2362" height_o="2362" data-src="https://freight.cargo.site/t/original/i/94c17eb4efafc9bfa257cd5111997a048693d4fba4966e75f08c6ffeb1d2e271/10thAnniversary_Project-Portfolio-21.jpg" data-mid="246116040" border="0" src="https://freight.cargo.site/w/1000/i/94c17eb4efafc9bfa257cd5111997a048693d4fba4966e75f08c6ffeb1d2e271/10thAnniversary_Project-Portfolio-21.jpg" /> <img width="1300" height="1300" width_o="1300" height_o="1300" data-src="https://freight.cargo.site/t/original/i/ac69326ed6ff0be5dc1ca22fbc3e997cd3ce1e3eff2f29b0a824eea4e1e834b1/10thAnniversary_2020.gif" data-mid="246116167" border="0" src="https://freight.cargo.site/w/1000/i/ac69326ed6ff0be5dc1ca22fbc3e997cd3ce1e3eff2f29b0a824eea4e1e834b1/10thAnniversary_2020.gif" /> NEXT https://madeleinegerding.com/FC-Cincinnati-Set-Pieces-1 Mon, 16 Mar 2026 18:30:45 +0000 Madeleine Gerding https://madeleinegerding.com/FC-Cincinnati-Set-Pieces-1 FCC Set PiecesFC Cincinnati | 2023–Present Working in professional sports means balancing large campaigns with a constant stream of smaller creative needs. While at FC Cincinnati, I️’ve designed a variety of quick-turn projects that support marketing initiatives, sponsor needs, merchandise, and in-stadium experiences. This collection highlights a selection of those projects, demonstrating adaptability and the ability to deliver thoughtful design solutions across a wide range of formats and timelines. Logo Studies <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5a94b4c7254c07581b59c8a4793808f186fb2e138d381a0ee63c0b5e8b38302d/FCC_Project-Portfolio-02.jpg" data-mid="246126473" border="0" src="https://freight.cargo.site/w/1000/i/5a94b4c7254c07581b59c8a4793808f186fb2e138d381a0ee63c0b5e8b38302d/FCC_Project-Portfolio-02.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f4e7722b28960ad6939423542978684e319cfeab09263796cdd86e1b58be40fe/FCC_Project-Portfolio-06.jpg" data-mid="246127046" border="0" src="https://freight.cargo.site/w/1000/i/f4e7722b28960ad6939423542978684e319cfeab09263796cdd86e1b58be40fe/FCC_Project-Portfolio-06.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/924346fe32a8db25e6f02a882591b60dd83f99785b8023fa24557babade7406c/FCC_Project-Portfolio-07.jpg" data-mid="246127047" border="0" src="https://freight.cargo.site/w/1000/i/924346fe32a8db25e6f02a882591b60dd83f99785b8023fa24557babade7406c/FCC_Project-Portfolio-07.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/304bb49cc9b350814746e1386b3c2fd547555542f613fc4f9128b6dfc8e4c28d/FCC_Project-Portfolio-05.jpg" data-mid="246127045" border="0" src="https://freight.cargo.site/w/1000/i/304bb49cc9b350814746e1386b3c2fd547555542f613fc4f9128b6dfc8e4c28d/FCC_Project-Portfolio-05.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/62b255501818460680a6902a87e4400660b9fc2da7a80ac416f51a1a3c5ce933/FCC_Project-Portfolio-03.jpg" data-mid="246126474" border="0" src="https://freight.cargo.site/w/1000/i/62b255501818460680a6902a87e4400660b9fc2da7a80ac416f51a1a3c5ce933/FCC_Project-Portfolio-03.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ee863ae08f8b4844d6a4cfcd53f660d33aa454072d68445fc8d655b9425f5454/FCC_Project-Portfolio-04.jpg" data-mid="246127042" border="0" src="https://freight.cargo.site/w/1000/i/ee863ae08f8b4844d6a4cfcd53f660d33aa454072d68445fc8d655b9425f5454/FCC_Project-Portfolio-04.jpg" /> Theme Nights <img width="2560" height="800" width_o="2560" height_o="800" data-src="https://freight.cargo.site/t/original/i/6b9611f81841f9e556ed5484f2a80dbaf248f1f96af3c7a5849162e2861bcf86/FCC_2025_MKTG_AAPI-Night_Web-Banner_2560x800.jpg" data-mid="246126658" border="0" src="https://freight.cargo.site/w/1000/i/6b9611f81841f9e556ed5484f2a80dbaf248f1f96af3c7a5849162e2861bcf86/FCC_2025_MKTG_AAPI-Night_Web-Banner_2560x800.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b7379ea2baf4ffb29ab605da86ba0fb42d3a5b1bf1c1e32fb2882c597129144/FCC_2025_MKT_AAPI_App_Header-1080x1080.jpg" data-mid="246126497" border="0" 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width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e4a1b646021f7288ca764647316d54727c4396804f1e00dfd80d3a9cc211d3cf/FCC_2025_AAPI-Night_PM1-1080x1080.jpg" data-mid="246126520" border="0" src="https://freight.cargo.site/w/1000/i/e4a1b646021f7288ca764647316d54727c4396804f1e00dfd80d3a9cc211d3cf/FCC_2025_AAPI-Night_PM1-1080x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/468ba3e3b17b46bcb988a653ac5f44ee4f8b0c8f1d7ff463e0eb8478733d3c83/FCC_2025_AAPI-Night_PM1-social-1920x1080.jpg" data-mid="246126672" border="0" src="https://freight.cargo.site/w/1000/i/468ba3e3b17b46bcb988a653ac5f44ee4f8b0c8f1d7ff463e0eb8478733d3c83/FCC_2025_AAPI-Night_PM1-social-1920x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e806edf9d974b0e203cbcfedc6fe258037471934548e079dea0fa8134f02fc62/FCC_2025_MKT_AAPI_Web-1920x1080.jpg" 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width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1da5f7aad1567ff546b119468a1264e0ad893a172e42c4039a35e0f83a6cec9/FCC_2025_MKT_Star-Wars_App_Header-1080x1080.jpg" data-mid="246126527" border="0" src="https://freight.cargo.site/w/1000/i/c1da5f7aad1567ff546b119468a1264e0ad893a172e42c4039a35e0f83a6cec9/FCC_2025_MKT_Star-Wars_App_Header-1080x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e4dbe262611583d2da79602fe2f39919cf3c5537b4edf27f9893f019ec39997/FCC_2025_MKT_Star-Wars_Email_Newsletter-1920x1080.jpg" data-mid="246126549" border="0" src="https://freight.cargo.site/w/1000/i/8e4dbe262611583d2da79602fe2f39919cf3c5537b4edf27f9893f019ec39997/FCC_2025_MKT_Star-Wars_Email_Newsletter-1920x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e145b2f28d92f6bb9150d1339a1e2d44729d5814d80c13a2b9df134fa43db19b/FCC_2025_MKT_Star-Wars_KBYG_social-1920x1080.jpg" data-mid="246126557" border="0" src="https://freight.cargo.site/w/1000/i/e145b2f28d92f6bb9150d1339a1e2d44729d5814d80c13a2b9df134fa43db19b/FCC_2025_MKT_Star-Wars_KBYG_social-1920x1080.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3188484eacc185abe63e87e624ccc1e5ad9e7d347e7be6c180ee4a4a43387764/FCC_2025_MKT_Star-Wars_PM_v1-1080x1350.jpg" data-mid="246126559" border="0" src="https://freight.cargo.site/w/1000/i/3188484eacc185abe63e87e624ccc1e5ad9e7d347e7be6c180ee4a4a43387764/FCC_2025_MKT_Star-Wars_PM_v1-1080x1350.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2e251ad7a97c3dda650d6a65bc0254082c93bb98a97098d16124425620278f3d/FCC_2025_MKT_Star-Wars_App_Splash-720x1280.jpg" 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height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/b793c25b699e277edb8c6a6c737849b03af1add81ac6bc67e8035ab8e787ca07/FCC_2025_LV_Lauren-Daigle_Art-Poster-11x17.jpg" data-mid="246126830" border="0" src="https://freight.cargo.site/w/1000/i/b793c25b699e277edb8c6a6c737849b03af1add81ac6bc67e8035ab8e787ca07/FCC_2025_LV_Lauren-Daigle_Art-Poster-11x17.jpg" /> NEXT https://madeleinegerding.com/Lion-Ventures-1 Fri, 13 Mar 2026 17:50:40 +0000 Madeleine Gerding https://madeleinegerding.com/Lion-Ventures-1 Lion VenturesFC Cincinnati | 2024 Lion Ventures is FC Cincinnati’s innovation and business development arm focused on creating new opportunities across sports, entertainment, and fan experiences. The team brings together strategic partnerships, emerging technologies, and new ventures to shape the future of the sports industry. I led the creation of the Lion Ventures brand identity, developing a visual system that reflects the organization’s entrepreneurial spirit and forward-thinking approach. The brand needed to balance credibility within the sports ecosystem while feeling modern and innovative.&nbsp; <img width="4800" height="1884" width_o="4800" height_o="1884" data-src="https://freight.cargo.site/t/original/i/ca41d0ba9d27c5b026ce09e0fd66fc4d5362c0c025534ba8025b23f9f017ce76/Lion-Ventures_Project-Portfolio-01.jpg" data-mid="246081438" border="0" src="https://freight.cargo.site/w/1000/i/ca41d0ba9d27c5b026ce09e0fd66fc4d5362c0c025534ba8025b23f9f017ce76/Lion-Ventures_Project-Portfolio-01.jpg" /> <img width="1600" height="1360" width_o="1600" height_o="1360" data-src="https://freight.cargo.site/t/original/i/74d9c7bb7cd45e111a8261910431d3d8a2e9f3dc985219669b64a4fca9fd7806/Lion-Ventures_Project-Portfolio-04.jpg" data-mid="246081441" border="0" src="https://freight.cargo.site/w/1000/i/74d9c7bb7cd45e111a8261910431d3d8a2e9f3dc985219669b64a4fca9fd7806/Lion-Ventures_Project-Portfolio-04.jpg" /> <img width="1600" height="1360" width_o="1600" height_o="1360" data-src="https://freight.cargo.site/t/original/i/82170bc4b8b39803d00f78440cb5b8c3fcc741f55e94861ff53dc43a1faf2d73/Lion-Ventures_Project-Portfolio-03.jpg" data-mid="246081440" border="0" src="https://freight.cargo.site/w/1000/i/82170bc4b8b39803d00f78440cb5b8c3fcc741f55e94861ff53dc43a1faf2d73/Lion-Ventures_Project-Portfolio-03.jpg" /> <img width="1600" height="1360" width_o="1600" height_o="1360" data-src="https://freight.cargo.site/t/original/i/57e085f6b9458031649890aad2131afe954f21fa2c32b5098f41f6d62b6fcf68/Lion-Ventures_Project-Portfolio-02.jpg" data-mid="246081439" border="0" src="https://freight.cargo.site/w/1000/i/57e085f6b9458031649890aad2131afe954f21fa2c32b5098f41f6d62b6fcf68/Lion-Ventures_Project-Portfolio-02.jpg" /> <img width="1051" height="619" width_o="1051" height_o="619" data-src="https://freight.cargo.site/t/original/i/79843014f1d605f4bc24a92e0d0e8f0e54341bf45d623b35787ef23a6bff824b/Lion-Ventures_Website_6.gif" data-mid="246081622" border="0" src="https://freight.cargo.site/w/1000/i/79843014f1d605f4bc24a92e0d0e8f0e54341bf45d623b35787ef23a6bff824b/Lion-Ventures_Website_6.gif" /> <img width="3340" height="2226" width_o="3340" height_o="2226" data-src="https://freight.cargo.site/t/original/i/f7f4d34b11291ad820ffd5fb5f781f9ef8c83b142ced921b2b85c0fad667299e/BusinessCard.jpg" data-mid="246084063" border="0" src="https://freight.cargo.site/w/1000/i/f7f4d34b11291ad820ffd5fb5f781f9ef8c83b142ced921b2b85c0fad667299e/BusinessCard.jpg" /> <img width="2306" height="1360" width_o="2306" height_o="1360" data-src="https://freight.cargo.site/t/original/i/4323fc266928d0b0e6c4bb3f2caf12759b64c7c9ff2a1d475fc8211e974bbe1f/Lion-Ventures_Project-Portfolio-05.jpg" data-mid="246081442" border="0" src="https://freight.cargo.site/w/1000/i/4323fc266928d0b0e6c4bb3f2caf12759b64c7c9ff2a1d475fc8211e974bbe1f/Lion-Ventures_Project-Portfolio-05.jpg" /> <img width="1757" height="340" width_o="1757" height_o="340" data-src="https://freight.cargo.site/t/original/i/456ac31b4de464eabcf8fbc89dcb733f2eba530849176ed2bd3f160d0ddf4665/BrandGuidelinesButton-01.jpg" data-mid="246116407" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/456ac31b4de464eabcf8fbc89dcb733f2eba530849176ed2bd3f160d0ddf4665/BrandGuidelinesButton-01.jpg" /> NEXT https://madeleinegerding.com/P-G-1 Wed, 25 May 2022 01:32:26 +0000 Madeleine Gerding https://madeleinegerding.com/P-G-1 Procter &amp; GambleDesign Intern |&nbsp;2021–2022 During the summer of 2021, I worked as a brand expression design co-op for Procter &amp; Gamble in Transformative Platform Technology. There, I️ researched and visualized strategy for upstream technology. I was on an interdisciplinary team of designers, technologists and product researchers to develop cohesive brand strategy. I️ also worked with stakeholders to create brands for marginalized groups. I returned the following spring semester of 2022 on the Dish Care team. I️ maintained the design on household brands like Cascade and Dawn. I️ worked on package design as well as internal assets for the team. I️ helped facilitate a week-long design sprint that is informing new product strategy. I️’m unable to show my work online. But I️ would be more than happy to chat in person about my experiences! NEXT https://madeleinegerding.com/Escort-System Wed, 25 May 2022 02:24:06 +0000 Madeleine Gerding https://madeleinegerding.com/Escort-System ESCORT SystemMobile Robotics Studio | Fall 2021 The Mobile Robotics Studio was an interdisciplinary studio during my 2021 fall semester. I️ was one of five communication designers in the class. We split into seven groups to develop a mobile robotic system that aids users in a defined task.The ESCORT system is an automated robotic solution for crime on college campuses. ESCORT accompanies students on their journey across campus, ensuring a safe arrival. This device reduces anxiety for students walking alone, and lowers overall crime rates. I️ worked on ESCORT with industrial designers: Rachel Oedy and Aiden Wishart. I️ developed all interaction components and participated in the planning of the system.Under faculty guidance and sponsorship, ESCORT was submitted for an iF Design Talent Award as well as an IDEA. <img width="3490" height="1964" width_o="3490" height_o="1964" data-src="https://freight.cargo.site/t/original/i/206794748c652e982e005bf2983d9eee39f192bb023e60bcb1bf0841a193d330/IDEA-Render-1-Option-1.png" data-mid="144465523" border="0" src="https://freight.cargo.site/w/1000/i/206794748c652e982e005bf2983d9eee39f192bb023e60bcb1bf0841a193d330/IDEA-Render-1-Option-1.png" /> <img width="2400" height="3425" width_o="2400" height_o="3425" data-src="https://freight.cargo.site/t/original/i/9c621520852ee83d6edd0a90890686e7474b569cb95c61e3b4c43bb610ff1ea4/Escort-Portfolio-01.png" data-mid="145946523" border="0" src="https://freight.cargo.site/w/1000/i/9c621520852ee83d6edd0a90890686e7474b569cb95c61e3b4c43bb610ff1ea4/Escort-Portfolio-01.png" /> <img width="1885" height="2568" width_o="1885" height_o="2568" data-src="https://freight.cargo.site/t/original/i/94376291768002d35f2c9aec60abefb40bd43ff8dc5a2e7a35d09c3b0609cc91/Escort-PortfolioNEW-02.png" data-mid="144482404" border="0" src="https://freight.cargo.site/w/1000/i/94376291768002d35f2c9aec60abefb40bd43ff8dc5a2e7a35d09c3b0609cc91/Escort-PortfolioNEW-02.png" /> <img width="1886" height="2568" width_o="1886" height_o="2568" data-src="https://freight.cargo.site/t/original/i/91b0d4590bfe2f6590bb94e12eb4b4a839505e66b9f0612f368d8c14887200b6/Escort-PortfolioNEW-03.png" data-mid="144482405" border="0" src="https://freight.cargo.site/w/1000/i/91b0d4590bfe2f6590bb94e12eb4b4a839505e66b9f0612f368d8c14887200b6/Escort-PortfolioNEW-03.png" /> <img width="1886" height="2568" width_o="1886" height_o="2568" data-src="https://freight.cargo.site/t/original/i/36a3b359581ead8e9fb68054f6467b91a3b3b90c713557d885e6b669c8e8cabc/Escort-PortfolioNEW-04.png" data-mid="144482407" border="0" 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data-src="https://freight.cargo.site/t/original/i/26c698d1452314f5adb010f553eef9a6e4725351fc4249f735d320eb66287d71/Link-Buttons-03.png" data-mid="145845711" border="0" data-scale="20" src="https://freight.cargo.site/w/745/i/26c698d1452314f5adb010f553eef9a6e4725351fc4249f735d320eb66287d71/Link-Buttons-03.png" /> NEXT https://madeleinegerding.com/Peel Sat, 24 Oct 2020 02:42:55 +0000 Madeleine Gerding https://madeleinegerding.com/Peel PeelP&amp;G Studio | Fall 2020 The P&amp;G collaboration studio with DAAP was an 8 week long design sprint. Industrial and communication designers were grouped and paired with mentors for the duration of the studio. We explored eight different concerns, eventually finalizing a solution for one of them. Peel is an inclusive skincare line that utilizes the power of microneedle technology. Unlike other treatments, Peel delivers consistent medication to skin conditions. We designed this brand with everyone in mind, to improve the confidence of its users. I️ worked on Peel as the only communication designer alongside industrial designers: Megan Grafe &amp; Ian Dwight. <img width="1761" height="1242" width_o="1761" height_o="1242" data-src="https://freight.cargo.site/t/original/i/6d061b7b43c8f4882b56c48f13ce2d58fac73edebb25183884bb5b83863bee04/Peel-Product-Shot.png" data-mid="98598764" border="0" src="https://freight.cargo.site/w/1000/i/6d061b7b43c8f4882b56c48f13ce2d58fac73edebb25183884bb5b83863bee04/Peel-Product-Shot.png" /> <img width="4800" height="6532" width_o="4800" height_o="6532" data-src="https://freight.cargo.site/t/original/i/2f2c0e0abe896ea9d3d59f6b703a9e4dbad3bf0b935cce85e5913bddd7c1da25/Peel-Portfolio-01.png" data-mid="144734194" border="0" src="https://freight.cargo.site/w/1000/i/2f2c0e0abe896ea9d3d59f6b703a9e4dbad3bf0b935cce85e5913bddd7c1da25/Peel-Portfolio-01.png" /><img width="4799" height="5165" width_o="4799" height_o="5165" data-src="https://freight.cargo.site/t/original/i/2aa26b840f32840dc032251393d8857845e862fdb9769ccd7cccbb89fd5fa567/Peel-Portfolio-02.png" data-mid="144734247" border="0" src="https://freight.cargo.site/w/1000/i/2aa26b840f32840dc032251393d8857845e862fdb9769ccd7cccbb89fd5fa567/Peel-Portfolio-02.png" /><img width="2400" height="4777" width_o="2400" height_o="4777" data-src="https://freight.cargo.site/t/original/i/7813e876b70bc7b7e41c4ffaa30fb89460d6bb5871e514cac248f85590424276/Peel-Portfolio-03.png" data-mid="144734262" border="0" src="https://freight.cargo.site/w/1000/i/7813e876b70bc7b7e41c4ffaa30fb89460d6bb5871e514cac248f85590424276/Peel-Portfolio-03.png" /><img width="12001" height="3768" width_o="12001" height_o="3768" data-src="https://freight.cargo.site/t/original/i/9c899e4cecf94babc107aa7b8078138e03d9aee88ad95b59f08dd6f9a24bb9de/Peel-Dielines-10.png" data-mid="98604338" border="0" src="https://freight.cargo.site/w/1000/i/9c899e4cecf94babc107aa7b8078138e03d9aee88ad95b59f08dd6f9a24bb9de/Peel-Dielines-10.png" /> <img width="9601" height="3997" width_o="9601" height_o="3997" data-src="https://freight.cargo.site/t/original/i/18dc3ab4d46c8eb114bdad840deba914124fd85342b42dcc68a05f50564b3ad5/Peel-Dielines-02.png" data-mid="98605697" border="0" src="https://freight.cargo.site/w/1000/i/18dc3ab4d46c8eb114bdad840deba914124fd85342b42dcc68a05f50564b3ad5/Peel-Dielines-02.png" /><img width="1850" height="1160" width_o="1850" height_o="1160" data-src="https://freight.cargo.site/t/original/i/0a01f329d63350ccc7c132bae0688d5930dc727eb8287e3726249e95882f3a98/Peel-Product-Shot-02.png" data-mid="98599922" border="0" src="https://freight.cargo.site/w/1000/i/0a01f329d63350ccc7c132bae0688d5930dc727eb8287e3726249e95882f3a98/Peel-Product-Shot-02.png" /><img width="7001" height="4376" width_o="7001" height_o="4376" data-src="https://freight.cargo.site/t/original/i/c4e4eb6b56e08bc2bb116433f1461d97d4104ca7b24aac132a591c91eb24ac4f/Derm-Peel--16.png" data-mid="98600252" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/c4e4eb6b56e08bc2bb116433f1461d97d4104ca7b24aac132a591c91eb24ac4f/Derm-Peel--16.png" /> <img width="700" height="438" width_o="700" height_o="438" data-src="https://freight.cargo.site/t/original/i/1f708e8c649bf3e886c49d35a32d4b0bba1d8a468f2f9f120f557d2f51ab5d5b/Day-After-Effects.gif" data-mid="98602950" border="0" src="https://freight.cargo.site/w/700/i/1f708e8c649bf3e886c49d35a32d4b0bba1d8a468f2f9f120f557d2f51ab5d5b/Day-After-Effects.gif" /> <img width="638" height="972" width_o="638" height_o="972" data-src="https://freight.cargo.site/t/original/i/2fbe47e7343e4423c0a77eaa9d2fc9feec490a02956a28c80a0b1a305e03bfc1/package-02.png" data-mid="97918653" border="0" data-marker-id="2" src="https://freight.cargo.site/w/638/i/2fbe47e7343e4423c0a77eaa9d2fc9feec490a02956a28c80a0b1a305e03bfc1/package-02.png" /> <img width="745" height="170" width_o="745" height_o="170" data-src="https://freight.cargo.site/t/original/i/cf95db5062300417082eeebe2a52ba69c8df275148ac2541a6335f8ca7c33fa8/Link-Buttons-03.png" data-mid="145845831" border="0" data-scale="22" src="https://freight.cargo.site/w/745/i/cf95db5062300417082eeebe2a52ba69c8df275148ac2541a6335f8ca7c33fa8/Link-Buttons-03.png" /> NEXT https://madeleinegerding.com/Eden-Park-Tom-Jones-Commons Fri, 17 Jun 2022 21:40:28 +0000 Madeleine Gerding https://madeleinegerding.com/Eden-Park-Tom-Jones-Commons Tom Jones Commons Design Systems Studio | Summer 2021 The Design Systems Studio was a class intended to develop a basic understanding of wayfinding. We were expected to create an environmental graphic design case study for a local space. I chose to study a subset within Eden Park. This natural oasis is an escape from the urban environment, just minutes from downtown Cincinnati. The focus space is Tom Jones Commons, which is currently underdeveloped and disconnected from the rest of the park’s historic beauty.&nbsp; <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a1edd9b8c842164e12038ca11659ca777d0b408e0d5238305bf6473db89ef4e7/TomJonesCommons2.png" data-mid="164736910" border="0" src="https://freight.cargo.site/w/1000/i/a1edd9b8c842164e12038ca11659ca777d0b408e0d5238305bf6473db89ef4e7/TomJonesCommons2.png" /><img width="4800" height="12762" width_o="4800" height_o="12762" data-src="https://freight.cargo.site/t/original/i/12fdd0da794369eb0c857b98e7963cbca2ce8b6135d400cbc1659ee3ace9ea4a/TomJonesCommonsPortfolio-01.png" data-mid="164740156" border="0" src="https://freight.cargo.site/w/1000/i/12fdd0da794369eb0c857b98e7963cbca2ce8b6135d400cbc1659ee3ace9ea4a/TomJonesCommonsPortfolio-01.png" /><img width="4800" height="3107" width_o="4800" height_o="3107" data-src="https://freight.cargo.site/t/original/i/fefcfd2cfa7bd1f2a6c156f713082196eb9f78e5af1e43392b3bd88cadeddf2e/TomJonesCommonsPortfolio-04.png" data-mid="164740161" border="0" src="https://freight.cargo.site/w/1000/i/fefcfd2cfa7bd1f2a6c156f713082196eb9f78e5af1e43392b3bd88cadeddf2e/TomJonesCommonsPortfolio-04.png" /><img width="4800" height="2776" width_o="4800" height_o="2776" data-src="https://freight.cargo.site/t/original/i/6cd06b0b15869db246c0cf376102ac073ab45592a4b3a4f8fdeded53f2f6c85c/TomJonesCommonsPortfolio-03.png" data-mid="164740160" border="0" src="https://freight.cargo.site/w/1000/i/6cd06b0b15869db246c0cf376102ac073ab45592a4b3a4f8fdeded53f2f6c85c/TomJonesCommonsPortfolio-03.png" /><img width="4790" height="3100" width_o="4790" height_o="3100" data-src="https://freight.cargo.site/t/original/i/1981eeced59d8cea5eb3672280b04eb834120f4ae361685fb1b769e015945842/TomJonesCommonsPortfolio-05.png" data-mid="164740162" border="0" src="https://freight.cargo.site/w/1000/i/1981eeced59d8cea5eb3672280b04eb834120f4ae361685fb1b769e015945842/TomJonesCommonsPortfolio-05.png" /><img width="4790" height="2643" width_o="4790" height_o="2643" data-src="https://freight.cargo.site/t/original/i/f58e35ae5f37c8f544c241b63f5b03b29f0a3e08c867a2c5032057ee059914da/TomJonesCommonsPortfolio-06.png" data-mid="164740163" border="0" src="https://freight.cargo.site/w/1000/i/f58e35ae5f37c8f544c241b63f5b03b29f0a3e08c867a2c5032057ee059914da/TomJonesCommonsPortfolio-06.png" /><img width="4790" height="3100" width_o="4790" height_o="3100" data-src="https://freight.cargo.site/t/original/i/c7ca2d1ea954ca7469e6d5be736fb136b20d6ba0fd814b51fb90e4ff8c5640ef/TomJonesCommonsPortfolio-07.png" data-mid="164740164" border="0" src="https://freight.cargo.site/w/1000/i/c7ca2d1ea954ca7469e6d5be736fb136b20d6ba0fd814b51fb90e4ff8c5640ef/TomJonesCommonsPortfolio-07.png" /><img width="4800" height="2776" width_o="4800" height_o="2776" data-src="https://freight.cargo.site/t/original/i/1c8bc400eb38adc3c362cf9e559a9f384c85b3a4c8da8bdbbe84bab4d260172e/TomJonesCommonsPortfolio-08.png" data-mid="164740165" border="0" src="https://freight.cargo.site/w/1000/i/1c8bc400eb38adc3c362cf9e559a9f384c85b3a4c8da8bdbbe84bab4d260172e/TomJonesCommonsPortfolio-08.png" /><img width="4793" height="3102" width_o="4793" height_o="3102" data-src="https://freight.cargo.site/t/original/i/556ef124b19d1e2eb9f4655b98150f168a2616d33872f6a44988f0f6c4896391/TomJonesCommonsPortfolio-09.png" data-mid="164740166" border="0" src="https://freight.cargo.site/w/1000/i/556ef124b19d1e2eb9f4655b98150f168a2616d33872f6a44988f0f6c4896391/TomJonesCommonsPortfolio-09.png" /><img width="4800" height="2498" width_o="4800" height_o="2498" data-src="https://freight.cargo.site/t/original/i/39d7b18ea29ea9577a885c8181b9610860a89c13cb69a5bc606df6ad7369be85/TomJonesCommonsPortfolio-10.png" data-mid="164740167" border="0" src="https://freight.cargo.site/w/1000/i/39d7b18ea29ea9577a885c8181b9610860a89c13cb69a5bc606df6ad7369be85/TomJonesCommonsPortfolio-10.png" /><img width="4794" height="3102" width_o="4794" height_o="3102" data-src="https://freight.cargo.site/t/original/i/f3d727469d99304b33349162bc7e1c18310560126e0ce3c74cce5b7b83a24188/TomJonesCommonsPortfolio-11.png" data-mid="164740168" border="0" src="https://freight.cargo.site/w/1000/i/f3d727469d99304b33349162bc7e1c18310560126e0ce3c74cce5b7b83a24188/TomJonesCommonsPortfolio-11.png" /><img width="4801" height="2320" width_o="4801" height_o="2320" data-src="https://freight.cargo.site/t/original/i/8aa74422661cea7772367f5a755af87668084981bee970132a6d1f4637a8119e/TomJonesCommonsPortfolio-12.png" data-mid="164740169" border="0" src="https://freight.cargo.site/w/1000/i/8aa74422661cea7772367f5a755af87668084981bee970132a6d1f4637a8119e/TomJonesCommonsPortfolio-12.png" /><img width="4793" height="3102" width_o="4793" height_o="3102" data-src="https://freight.cargo.site/t/original/i/951aa49e0c814db2d2db98d7ea82d0f7972b109f148fbfe3f9a69c338a53eec3/TomJonesCommonsPortfolio-13.png" data-mid="164740170" border="0" src="https://freight.cargo.site/w/1000/i/951aa49e0c814db2d2db98d7ea82d0f7972b109f148fbfe3f9a69c338a53eec3/TomJonesCommonsPortfolio-13.png" /><img width="4801" height="2320" width_o="4801" height_o="2320" data-src="https://freight.cargo.site/t/original/i/790f013e47c701062932f634350a4ebd4939a130aa34ebbb1b0df4fb54177fcd/TomJonesCommonsPortfolio-14.png" data-mid="164740171" border="0" src="https://freight.cargo.site/w/1000/i/790f013e47c701062932f634350a4ebd4939a130aa34ebbb1b0df4fb54177fcd/TomJonesCommonsPortfolio-14.png" /> NEXT